Over the past two decades, there has been a slow but powerful shift back toward valuing personalization option to the customers. Since the late ‘80s many consumers have desired products that meet their exact needs. No longer does “one size fit all.” Customers expect it their way and are willing to pay for it.
Product personalization is any product altered according to the customer’s need or desire. It can be custom made products or some design/prints on the already available product using an online product personalization software. The latter is more popular as customers like to create their own designs and prefer their stamp of individuality on the products. Whether it’s the right sizing or the perfect color, the specifically crafted product lends itself to a more satisfied customer long term. Sensing this customer trend, the online wedding shops are now giving options to their customers to fully customized their ornaments.
Starting from the start-ups to established organizations have profited from this heterogeneity. Product customization helps brands boost sales on their own websites or gain share on a retailer’s site. From custom engagement rings to necklace, online jewelry shops are making it easier to select the design, metal, stone and even the setting for their ornaments. Buyers enjoy an incredible chance of getting the ideal jewelry according to their specifications and requirements.
Technology is key to both brands’ customer experience. The technology gives customers the excitement of designing a unique jewelry, seeing renderings come to life and getting exactly what they want. The appeal is not just ease and convenience, but fit and affordability. Technology on the back end allows the online jewelry stores to custom jewelry items more efficiently and affordably. If there are too many options, the paradox of choice can be a barrier to entry. However, as long as the available choices are curated and the shopping process is intuitive, customers can easily personalize to match their needs.
